It is a truth universally acknowledged, that a person in possession of a ‘brilliant idea’ must be in want of a fortune. And with that rather laboured introduction, I think it’s only right that I get straight to the point: The Garden Bridge. Or rather, the Garden Bridge and its ilk.
Everyone’s got a ‘brilliant idea’. Take me, I have about five a day (although admittedly nutella-bacon sandwiches might not have been the product of a Spike operating at the peak of his mental powers). Problem is, these days an idea can very rapidly go from ‘in here’¹ to ‘out there’ thanks to Bloody Twitter, bypassing the much neglected ‘actually thinking it through logically’-stage. If you’re a famous person, a person with a lot of pull or some influential friends, or just a ruddy loud mouth narcissist, these ‘brilliant ideas’ can very quickly develop into a bit of a bandwagon.
It’s true there is now a generation that ‘like’² things. Wildlife charities are desperately (and occasionally embarrassingly) trying to make hay out of ‘likes’ and ‘shares’ and to an extent projects like the Garden Bridge or London National Park City³ feed on them, like bloated, green, trunked pachyderms. Or something.
Green-y, fluffy-on-the-surface projects tend to do quite well out of this click button, armchair conservationist demographic. There’s a definite sense of ‘It’s Green, yeah, let’s do it!’ – and kudos to them for taking that groundswell of ‘likes’ and turning it into something more solid. My concern is that the why is all too often subservient to the what. There’s a line about could we and should we in here somewhere.
Take the blasted Garden Bridge (no, please…), with its £60M of public money and £3.5M of annual maintenance costs in perpetuity (and just for comparison here, the London Wildlife Trust with their 400+ odd hectares of nature reserves and an annual expenditure of around £2.5M…but let’s not get lost down a Garden Bridge cul-de-sac). It sounded like a great idea when you first heard it, but then you scratched beneath the surface, you realised that they’re closing libraries in Lambeth, and you started to wonder…what is this adding? What are we actually getting for our money here?
Particularly as we are now in the age of the Kickstarter, these projects can quickly crop up and before long a few people have slung a tenner at it and it has gathered some momentum. Green walls at bus-stops? Sure, that’ll work. No problem. I mean, you might want to avoid putting them on any night bus routes… Or a milk-float-potting-shed? Why not? Or, rather, why?
I’m not really sure where I’m leading with all this, except that I’ll shortly be announcing the launch of my new pop-up nutella and bacon sandwich bar. Donations welcome.
¹ *Taps head thoughtfully* – Sorry, the blog now appears to come with added stage directions. It’s a multisensory experience. Sort of.
² And, by the way, feel free to ‘like’ the blog. If only for the positive affirmation it will give me. It absolutely, definitely will not achieve anything. Although the key difference between Adventures in Conservation and the National Park City, say, is that I’ll carry on regardless of whether people ‘like’ it or not. So there.